The new design centers on a slightly refined “CW” logo, with the curvy strokes made a bit thicker and the space between vertical elements narrowed. The network also dropped the word “The” from the logo, though the article is still part of the network’s official name. 

Chris Spadaccini, the chief marketing officer for the network, told Variety that the “The,” which used to live inside of the curve formed by the “C,” was removed mainly for legibility purposes. The word became too difficult to read at smaller sizes, which has become a common occurrence when it needs to appear on streaming and mobile platforms. 

Spadaccini noted that the “The” is now implied in the network name, and Nexstar expects that, thanks to years of familiarity with the brand, the public will still call it by the “full” name. 

Nexstar acquired a 75% majority of The CW in mid-2022 from Paramount Global and Warner Bros. Discovery, who still own 12.5% each.

Another reason behind removing “The” from the logo was that sub-brands, such as “CW Sports” and “CW Original,” don’t use the article — and in some cases, such as “The CW Original,” don’t exactly make sense.

It also dropped its longtime green color scheme in favor of a reddish-orange known as “CW hot sauce.”

CW worked with DixonBaxi on the redesign.

The network also introduced an updated color palette, including a dark background color with hints of blue and green. It’s definitely a sharp look with a touch of sophistication and almost feels like the color you’d expect an encyclopedia or other reference tome to be. 

Contrasting with that elegance the palette is rounded out with a minty green, basic white and pink, the latter of which has begun popping up on streaming platforms, mobile devices and connected TVs in the form of a refreshed app icon. It’s also become the look of choice on social media.

Nexstar has opted to officially retire the “Dare to defy” tagline and Spadaccini, who told Variety he’s not a fan of taglines, doesn’t know if one will be used again.

If the orange-red color is The CW’s hot sauce, then its new motion language could be described as a slithering snake with a bit a of sass. 

A linear element is being used extensively throughout the new look — a sort of hooked-like shape with a sense of horizontal elasticity that grows and shrinks and essentially represents the entire letter “C” with the far right of the “W.” 

This is often starts out as the full logo — before the two middle verticals playfully shrink down as the element grows in width, with only the far right one remaining. 

View on Giphy

The animation is often purposefully used as both a way to grab and keep the eye as well as a tie-in to other on-screen movement. It’s also not restricted to always being the same width or even fully on-screen at the same time — with the extended horizontal line bleeding off screen at times. 

In other cases, the “hook” is used as a sort of container for other on-screen elements, including smaller images or text.

Promos typically feature an end bumper with the dark background color and the logo slinking on and off screen — often “shoving” other text along for the ride — before ultimately landing left-aligned and vertically centered. This look can also be used at the start of promos or, alternatively, the animation is largely retained but placed over fullscreen imagery. 

There’s also a variation where text enters the screen from one side and ends up center aligned both horizontally and vertically before growing slightly for emphasis and then being replaced with a larger CW logo that also grows slightly in the brief time it’s shown.

Oversized repeating typography in a bold, clean sans serif is also used extensively throughout the sizzle the network released Jan. 12, 2024, ahead of the Critics’ Choice Awards telecast the network is carrying — a relatively big event for the decidedly lower profile network.

Individual show promos sport variety of takes on on-screen typography, including larger scale letters and fullscreens with type against colored backgrounds.

Keeping the logo relatively similar has the added advantage that affiliate stations will have some time to transition to the new logo. For what it’s worth, WCIU, one the network’s larger Nexstar or Mission Broadcasting-owned stations in Chicago, had not updated its promos or bugs to the new look as of Sunday, Jan. 14, 2023’s Critics’ Choice Awards airing.

Many of these stations brand as “The CW (Channel Number)” or with a city or region name in tow, such as “The CW 26” for WCIU.

The original CW logo dates back to the network’s 2006 launch, though when originally announced, a different look was used.

The post The CW dishes out the sauce with new logo, branding appeared first on NewscastStudio.

A different segment airs each day within the local newscasts of CBS-owned stations, culminating in an hour-long special, “On the Dot with David Schechter,” that will air and stream on CBS Stations starting Friday, Dec. 8.

Schechter, a CBS environmental correspondent, is also hosting the entire series.

“Warming Signs” is a collaboration, led by the CBS Local News Innovation Lab, between specialized climate-trained journalists and meteorologists at each CBS-owned station.

As part of the week-long project, local climate stories relevant to respective CBS-owned markets will air in the local newscasts in Baltimore, Bay Area, Boston, Chicago, Colorado, Detroit, Los Angeles, Miami, Minnesota, New York, Philadelphia, Pittsburgh, Sacramento and Texas.

The week-long series will feature daily segments from Norway by Schechter, including:

• Measuring melting: Scientists on Svalbard are closely gauging the rate of glacier melt to project potential rises in U.S. sea levels.
• More methane: Despite U.S. efforts to curb greenhouse gases, melting glaciers in Svalbard are exacerbating the issue in unexpected ways.
• Arctic renewables: Pioneering renewable energy experiments are underway in Svalbard’s unforgiving arctic conditions, exploring its viability in the coldest climates.
• Avalanche safety: Svalbard is pioneering early warning systems to prevent avalanches, potentially benefiting global safety measures.
• Disappearing ice: Svalbard’s lack of freezing sea ice, a consequence of rapid Arctic warming, could impact winter weather patterns across the United States.

Complementing Schechter’s Norwegian reports, each CBS Station will produce local climate impact stories that will air within their respective newscast focusing on the following:

• Coastal markets: The rising sea levels’ impact on communities and adaptation strategies in the face of relentless climate change.
• Inland markets: Shedding light on the escalating unpredictability of winter weather and its repercussions on local populations.

“On the Dot” will air at the following times:

• Saturday, Dec. 9, 12 a.m., KCBS Los Angeles
• Saturday, Dec. 9, 12 a.m.., KTVT Dallas
• Saturday, Dec. 9, 12:05 a.m., WCBS New York
• Saturday, Dec. 9, 12:05 a.m., KDKA Pittsburgh
• Saturday, Dec. 9, 6 p.m., WLNY New York
• Saturday, Dec. 9, 6 p.m., KOVR Sacramento
• Saturday, Dec. 9, 6 p.m., WOTG Tampa
• Saturday, Dec. 9, 7 p.m., KTXA Dallas
• Saturday, Dec. 9, 7 p.m., KPIX Bay Area
• Saturday, Dec. 9, 11 p.m., WBBM Chicago
• Saturday, Dec. 9, 11:35., KYW Philadelphia
• Sunday, Dec. 10, 9 a.m., WSBK Boston
• Sunday, Dec. 10., 5 p.m., KSTW Seattle
• Sunday, Dec. 10., 5 p.m., WBFA Miami
• Sunday, Dec. 10., 6 p.m., WPSG Philadelphia 
• Sunday, Dec. 10., 7 p.m., KCAL Los Angeles

The post CBS News and Stations planning ‘Warming Signs’ series with national, local components appeared first on NewscastStudio.

NBC’s debate stage design creates outline of race’s prize using LED panels, glass

Like during the 2019 primary season, NBC set up at the Adrienne Arsht Center for the Performing Arts’ Knight Concert Hall in Miami, Florida, for a two-night debate.

For 2023, the network brought back the same scenic elements as it did during the last presidential election cycle, a series of freestanding frames featuring segments of seamless LED video tiles and simulated etched glass panels designed to play homage to the architectural details of the White House. The stage was designed by Clickspring Design and lighting from The Lighting Design Group. 

The network used largely the same election graphics package based around flat red and white stripes with blue accents and clean light gray and white backgrounds. Contrasting this was the darker look reminiscent of giant billboards inside of a hanger-like environment that was also a holdover. 

The network continued to use its famous election theme music as well.

Also, like the last election cycle, the video walls were filled with graphics designed to simulate the White House exterior along with animated oversized typography and ribbons.

During most of the broadcast, the arrays behind the five participating candidates continued to feature a looped animation of a flowing star background in blue and red.

From some angles, it appears the colors may have been intensified a bit — or the network used different LED panels (there was also notably less of moire in most shots).

NBC updated the debate logo to include its new logo type with the updated peacock icon and its custom NBC Tinker typeface. 

Also updated was the floor decal featuring the NBC News logo in the center of the stage. 

For the three moderators, NBC continued to use the modular curved desk it used during the last cycle as well. This desk can be expanded to seat more people, but with only a trio of people sitting behind it for the Nov. 8 event, only the larger, main segment was used.

This features a lower-resolution LED front along with a dimensional star camera right. The opposite end cap has a glass panel with the peacock, though it was difficult to tell if this was swapped out for the new version.

The network also brought back the three-layered edge-lit glass peacocks, with one positioned downstage right and the other in the audience. 

The “classic” NBC News logotype in Futura was swapped out in favor of internally lit dimensional lettering in Tinker.

One new element NBC added to its broadcast is the use of simulated elements in exterior shots of the host venue and city, including a large vertical rendition of the Decision 2024 logo.

Another view featured the historic Freedom Tower at Miami Dade College with the Paramount Miami Worldcenter and Marinablue buildings visible. NBC’s branding was featured on the vertical ribbon going up the side of the Worldcenter topped off with a panel sporting the peacock. 

It also had a debate billboard on the side of the Marinablue parking structure wall. 

The post NBC News returns to Arsht Center for GOP debate appeared first on NewscastStudio.

Dubbed “The Nest” (doesn’t that sound “Cozi“?), the offering will be offered for free over the air, largely piggybacking off Sinclair station signals across the country using subchannels.

The network will offer “comfort food programming” covering the genres of home improvement, true-crime, factual reality series and celebrity family shows.

The network will start taking the place of the former Stadium channels Oct. 30, 2023.

For a logo, Sinclair is used a circle with a lowercase “N” in it next to the “est.” “The,” also in all lowercase, sits atop. The circle around the “N,” meanwhile, cuts into the “e” slightly and is obviously meant to convey the sense of the general shape of a bird’s nest as well as the concept of nesting in a tight, compact area.

Program titles include repeats of “Flipping Boston,” “Flipping San Diego,” “Sell This House,” “Cold Case Files,” “American Justice” and “Cold Case Files.” During primetime, programming will include “Growing Up Gotti,” “Ozzy & Jack’s World Detour,” “Steven Segal: Lawman,” “Ice Road Truckers,” “Dog the Bounty Hunter” and “Wahlburgers.”

Sinclair already operates the nationally-available networks Comet, Charge! and TBD (that’s the actual name). 

The Nest will be available in about half of U.S. over-the-air households, including major markets such as New York, Los Angeles, Philadelphia, Dallas-Ft. Worth, Boston, San Fransisco and Seattle. 

It plans to add more affiliates in the coming months. 

Sinclair sold off its majority stake in Stadium earlier in 2023, with Chicago White Sox and Bulls owner taking over.

The network aired a variety of studio-based and pre-produced programming as well as carrying lower profile live sports. 

The sale of Stadium was separate from Sinclair’s sale of Bally Sports, the RSNs it bought from Disney that were previously known under the Fox Sports name when 21st Century Fox owned them, though those networks are also facing challenges.

The post Sinclair announces ‘The Nest’ diginet appeared first on NewscastStudio.

The network did not change the core look and feel of the animated slate and open, which still uses the same basic look that it has since 2017.

The changes are subtle and only significantly impact any time the NBC News logo is used on screen. In each of these cases, it has been shifted to use the new peacock icon along with the updated logotype set in the proprietary NBC Tinker.

It has also been updated in the insert graphics in the two places it appears — just above the live bug in the lower right of the screen and in the white box running along the bottom of the screen.

In all these cases, the longtime NBC News logo that used a custom version of Futura along with the peacock has been removed. 

The special report graphics continue to use the font Effra for both the words “Special Report” in the open and along the bottom of the screen as well as in the banners themselves.

Effra was previously used in “NBC Nightly News” lower third banners as well as the special report look. The broadcast and special report look shared similar lower third layouts until “Nightly” got a new logo and graphics in June 2023.

It’s not clear if the plan is for the special report graphics to continue to use Effra; most NBC News productions at least one other typeface alongside Tinker in their overall graphics package. “Nightly” also switched to Tinker in its logo.

Previously, in June 2023, the network updated its special report lower third inserts to the current layout.

This latest change appears to have happened sometime in September 2023.

The network has slowly been phasing out the old NBC peacock and Futura-based logos on-air and other applications, but it’s likely to take years for it to be completely replaced. 

The post NBC News updates special report graphics with new logo appeared first on NewscastStudio.

NBC News and MSNBC are using the “War in Israel” banner for their coverage. A white and red logotype with a rough texture is typically accompanied by dark blue backgrounds with a collage of elements, including a map of the Middle East with Israel highlighted and a partial ring of hash marks. 

View on Giphy

The logotype can be placed inside a rectangle space formed by four intersecting lines that, along with the bold sans serif font, ring of marks, grid lines and faint circular accents blend to create an image that’s decidedly military-inspired.

The graphics also uses bright blue and red accents in animated sequences, which use a blocky glitch-style look. 

Coordinating video wall backgrounds have also appeared up on air, typically with more of the sandy color in the map showing as opposed to the bluer look.

One video wall graphic neatly placed the spotlighted shape of Israel camera left of a single anchor shot with the logotype over the right shoulder.

Scan lines and small white squares bring in some of the feel of the bluer fullscreens, while a curved line of hash marks on the far right serve to, along with the outline of Israel, neatly frame out the shot.

A different version of the background was also available for anchor two-shots and was used on “NBC News Daily.” It was designed to place Israel between the anchors and the “War in Israel” logotype next to the camera right anchor.

At least one shot, however, wasn’t quite framed correctly and resulted in an anchor’s head covering part of the logotype so it appeared to read “Var in Srael.” The framing was fixed later in te broadcast. 

This layout also featured boxed photos far camera left and right, a look that’s similar to the “jigsaw” of LED panels installed camera right of the anchor area in the space designated as Studio 3AW, where “Daily” originates from. 

During select hours of “MSNBC Reports,” the camera framed the anchor more to the left side of the screen to allow the logo to be displayed more prominently. 

At other times, the graphic was partially cut off.

Similar graphics were also shown during “Today.”

“NBC Nightly News” also used the look Oct. 9, 2023, including as a sidebar-style graphic that would likely have been depicted using video walls and panels if Lester Holt had not been anchoring from Tel Aviv. 

View on Giphy

NBC and MSNBC would later switch to use the name “Israel-Hamas War.”

The graphics were updated with this title in a different typeface, but the general look remained mostly the same.

The post As war in Israel rages, U.S. networks offer extended coverage appeared first on NewscastStudio.

The new name will take effect when the new season of the offering debuts Oct. 7, 2023 on CBS stations, typically running from 9 a.m. to noon eastern and Pacific time.

“CBS WKND” will continue to feature new episodes of Hearst Media Production Group’s “Lucky Dog” with Brandon McMillan, “The Henry Ford’s Innovation Nation” with Mo Rocca, “Mission Unstoppable” with Miranda Cosgrove, and “Hope in the Wild” Hope Swinimer. Repeats of “Tails of Valor” and “Recipe Rehab” will also air.

Along with the new name, CBS introduced a new logo set in TT Norms and featuring “CBS WKND” spelled out in all caps. The color scheme includes a dark blue box around the entire logo with yellow lettering for “WKND,” a nod to the similar scheme used previously. 

The block is an FCC educational/informational (E/I) compliant, targeted to 13- to 16-year-olds and appealing to all viewers.

The abbreviated form of “weekend” as “WKND” — which removes all vowels from the word — is based on a popular way to abbreviate words on social media and similar schemas have been used by other brands. 

It still is almost immediately recognizable as the word “weekend” — especially among the 13 to 16 target audience.

All the programs are specifically designed to further the educational and informational needs of children, have educating and informing children as a significant purpose, and otherwise meet the definition of Core Programming as specified in the commission’s rules, according to CBS.

Hearst Media Production Group, formerly known as Litton Entertainment, also handles production of NBC’s E/I block, branded under the name “The More You Know,” not to be confused with its popular public service announcement campaign of the same name. It also produces ABC’s “Weekend Adventure” for ABC.

CBS also uses the branding “CBS Weekend News” for Saturday and Sunday editions of its national newscast that effectively serves as the “CBS Evening News” weekend editions.

The post CBS rebrands E/I programming block appeared first on NewscastStudio.

The new logo, which was released back in August 2023, still features its distinctive angular letters, a theme that was carried through to the graphics package, which blends diagonal lines with kaleidoscopic effects. 

Both elements were prominent in the updated open, which features Welker previewing the stories of the day and previewing that Sunday’s panel members. 

The show did not feature any on-screen headlines for the Sept. 17 teases, which were devoted entirely to previewing Welker’s taped sit-down interview with Donald Trump.

As Welker read her voiceover, images flashed by on-screen using a variety of animated effects, including layouts featuring topical imagery dropped into a layout replicating the look of a kaleidoscope.

The kaleidoscopic theme could be seen as a nod to the myriad of angles and perspectives in politics, along with being a visual nod to Washington, D.C.’s distinctive street grid that involves angles streets that cut through a more traditional grid pattern. It’s also, more pessimistically, an homage to the illusions and “smoke and mirrors” used in politics. 

The D.C. street grid visual is also featured prominently in Studio N1, which continues to serve as the home of “Meet the Press” as well as on “Inside with Jen Psaki,” another politics-centric show on MSNBC that recently got elevated to a weekday timeslot.

The short portion just before the open runs that previews that day’s panel members also uses a take on the diagonal line motif with two triangular elements designed to look like stone columns and accented with brown and blue lines in the upper right and lower right corners of the screen.

View on Giphy

Tucked into the arrow-like negative space formed by these elements is the panel member’s name and logo of his or her news organization. 

The open itself uses a variety of traditional imagery of Washington, D.C. landmarks in multiple unique ways, including additional takes on the kaleidoscopic-like effect. 

This includes a view of the Washington Monument’s obelisk shape realized as an eight-pointed star as well as various imagery from the U.S. Capitol segmented and rotating around the center of the screen. 

By combining views such as a straight on shot of the Speaker of the House’s chair with the coffered pattern from inside the Capitol Rotunda dome, the design also explores both similar and contrasting shapes, patterns and photos.

Another example of this, which is also used prominently on an on-set video wall during Welker’s open is the use of the presidential seal juxtaposed next to the Capitol Rotunda’s fresco and dome.

Both are circular, but the seal is a direct symbol of a specific person and office and typically a flatter element, while the Capitol dome and its Constantino Brumidi fresco part of a three-dimensional structure that depicts President George Washington in a revered manner that some interpret as him becoming a god — two very different takes on government and the perspective role of the president.

“Meet the Press” continues to use the “Pulse of Events” movement from John Williams’ “The Mission,” portions of which are also used for NBC News Special Reports. Actor Dennis Haysbert continues to provide the announce, with former moderator Chuck Todd’s name removed in favor of Welker’s.

The open also continues to acknowledge “MTP” as the “longest running show in television history.” 

At the top of the show, Welker stands next to a new circular desk with strong vertical gold-toned elements as its base with glass top placed over a simulated white marble circular slab that sits on an updated custom area rug with overlaid circles and a square.

New ‘Meet the Press’ studio pays tribute to heart of democracy, free exchange of ideas

Other video walls showcase an right-angle “elbow”-shaped background behind the boxed show logo and a loop of the working newsroom that sits next to the studio.

Welker’s primary background while seated is one of the video panels built into the gently-curved arches in Studio N1. She sits in front of a bright image of the Capitol’s west facade with a blue band interspersed with yellow diamonds with thick white outlines and a yellow block below. The show’s updated logo appears on the far left and far right and often appear on-camera on either side of Welker.

The diamonds, which are typically essentially squares rotated 45-degrees, have visual tie-ins to the mirrored kaleidoscope looks, the idea of shifting ideas and public opinion and a place for politicians to “square off” inside of. They also conjure memories of the show’s former graphics package, which included polygons created using diagonals set a variety of angles with facet glass effects added in.

The show also updated the simulated framed prints on the walls of the set with a combination of geometric and photographic backgrounds behind the show logo.

Another change to the hard scenery is the addition of a pleated gold-toned wall inside one of the arches camera right of the desk’s position.

This wall now features a similar vertical motif as the desk and also includes a faux white marble rectangular element with the NBC peacock and show logotype on it — and the gold tones match the D.C. map wall panel on the opposite side of the set that is positioned in front of the real windows overlooking the street.

The section with the show name is removable and for panel-based segments, becomes a camera blind to capture guests seated camera left of the desk.

At least two cameras are typically placed in the corner of the set to capture those seated camera right of the moderator chair and these continue to appear on-air in wide shots from time to time, just like they did during the Chuck Todd era. However, these appearances tend to be more subtle.

Another key change to the look of the show is more frequent use of a handheld camera, particularly during panel discussions. There are regular extended shots that move around the studio, including nearly all the way around the desk. These shots adjust based on who is talking, with the shot switching between wide and tighter shots focused on most of the table to specific clusters of people, respectively.

This approach emphasizes the dynamic and often fast-paced back-and-forth that can happen during a panel discussion between journalists and D.C. insiders.

“Meet the Press” also debuted a new new bug Sept. 17. Like most NBC News programs, the bug is animated and rotates between the NBC News logo and show logo. With the redesign, “MTP” now uses the updated NBC News logotype with NBC Tinker instead of Futura. 

View on Giphy

The bug animates on a loop that includes a subtle radiating diamond effect, with its nods to a kaleidoscope’s faceted views, and flickering feathers on the show logo along with light gold diagonal elements that reveal the standalone NBC News logo, which also gets the radiating animated treatment. 

When it’s time to switch back to the show name, the “M,” “T” and “P” are emphasized briefly, showcasing the broadcast’s popular initialism. A similar effect can also be found in the open just before the full logo enters.

The bug can appear by itself on-screen or with a blue box behind it when lower third banners are used.

The updated L3 insert graphics feature a simple off-white rectangle with diagonal faded elements. There’s a blue line above and below the text area, which can be used for both headlines or for identifying a person on-screen. Subtle thin white accents are also used above and below the fullwidth bar.

View on Giphy

Both the banner itself and text in it have animation effects that draw on the radiating diamond look.

Meanwhile, the weekday sister show to “MTP,” “Meet the Press Now” that streams on NBC News Now also switched over to the new logo and open.

Like before, it does not include an announcer and lower third insert banners, like most other programs on NBC News Now, follow the same basic layout, with just the show logo and colors shifting between programs.

The post ‘Meet the Press’ showcases kaleidoscope of political spectrum in new look appeared first on NewscastStudio.

The Sept. 12, 2023, edition of the morning show originated from Studio 19Y at the network’s Hudson Yards facility. 

The set debuted in 2019 for “New Day,” which was then the name of the network’s morning newscast.

“Cuomo Prime Time” also used the space, as did, at one point or another, “Quest Means Business” and “At This Hour.”

When the network hastily launched “CNN This Morning” in November 2022 under then-CEO Chris Licht, the show broadcast from down the hall in Studio 19X.

Prior to the launch of “This Morning,” CNN announced that it would be building a completely new set for the show, but it would not be complete in time for the November debut. Plans called for the show to move onto the set later down the road.

At around the same time, the newsroom set located down in Studio 17N stopped being actively used on the air, though simulated backgrounds depicting the space continued to appear on air.

CNN never confirmed if Studio 17N was being converted into space for “This Morning.”

The show ultimately ended up losing co-anchors Don Lemon, who was fired, and Kaitlan Collins, who moved to primetime, leaving only Poppy Harlow at the desk. Licht himself would get the axe in June 2023.

The network would eventually pair Harlow with Phil Mattingly on “This Morning.”

CNN did not comment if a new set is still in the works for the new co-hosts.

Studio 19X was originally designed as a flexible space that could be used for special programming and town hall-style programming. It features a series of movable video wall arrays and scenic elements so it can take on a variety of different looks.

During its time in 19X, “This Morning” used the space’s large primary video wall background configuration as its home base. Low open credenzas were brought in and met at an angle camera center while the video wall was used to depict a compilation of U.S. city skylines.

Other video walls and the movable stacks of LED video panels with lit borders were used in a variety of ways in conjunction with some additional scenery brought in just for “This Morning.” 

The show made heavy use of the floating camera “walk and wander” and “video on video” shots during anchor reads.

Back in 19Y, the broadcast continued to use a blended skyline on the studio’s video walls, which are mostly designed to simulate the look of large, double height windows set inside faux brick archways. The LED ribbon that wraps around the balcony now sports the date and a fresh blue background instead of the ticker.

The show does not include simulated mullions in the video wall graphics as it did originally.

Studio 19Y remained in-use during the time “This Morning” spent down the hall, showing up on primetime specials and other programs.

CNN is also using Studio 19Y to produce “King Charles,” its new weekly show hosted by Gayle King and Charles Barkley. 

The post CNN morning news returns to former ‘New Day’ set appeared first on NewscastStudio.

The open replaces the one that debuted about a year before that was shot on location at Summit One Vanderbilt and featured the pair clamoring around the experiential space that features mirrored surfaces and giant “balls.”

Portions of the “get up” lyrics introduced with the old open remain.

View on Giphy

All of that imagery has been replaced with a mix of behind-the-scenes and candid shots of the two hosts overlayed with clear circular shapes that shift the perspective of the imagery behind it slightly. Often multiple circles appear on top of another. 

The circular imagery echoes the sunrise-centric redesign the earlier hours of “Today” debuted in July 2023, though not quite in the same orderly, concentric approach. 

It also adds in similar glassy elements such as references to “1A,” the show’s studio, and the ampersand from the show’s logo.

The show logo, incidentally, has remained the same, despite its boxier look that largely drove much of the old graphics. 

“Hoda and Jenna” did not, however, switch over to the new full-width lower thirds that the other three hours of the show use.

Another update included a new video wall background behind home base. Instead of a simulated cityscape, the co-hosts now sit in front of a ring-inspired background with a simulated vertical frosted panel in the center serving as a frame for the logo, much like it did before.

The design helps the show stand out among a plethora of other New York-based talk and lifestyle shows that all use city skylines in some format, including “Live with Kelly and Mark” and “The View.” It also drives home the sunrise design motif used by the rest of the franchise.

The show also switched over to new tease graphics, with gentle curves in the lower right similar to the ones found elsewhere in the other hours, though “Hoda and Jenna” are sporting magenta ones that also add some additional thin curved lines on the left side of the screen. 

The post ‘Hoda and Jenna’ get updated open, new video wall BG appeared first on NewscastStudio.