WINK
- Location:
- Fort Myers, Florida
- Affiliation:
- CBS
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Vivid Zero collaborated with WINK News in Southwest Florida to revitalize their news package, focusing on enhancing the brand’s legacy with modern visuals inspired by the local community.
Launched in late 2023, the broadcast redesign emphasizes a connection theme, integrating navigation elements that align with WINK News’ storytelling process. The package features dynamic, editable modules for inserting fresh content, including photography and live updates and leverages local landmarks and culture to strengthen viewer-community ties.
Additionally, Vivid Zero partnered with IBM to create unique weather conditions sets and custom icons for the station’s MAX weather platform.